We don't take advantage of our position. We keep saying no to free stuff, as we can afford it now.

'7 Years' is, you could say, a song that eats its own children. That we need to get past the song and get to the person and get to the record and get to the music so we can keep releasing.

Here in America, the big-brand collaborations kind of signify how far you've gotten. So in that sense, it's a giant kudos to us that we, within the first year, get to be the first ones to be the launchers of this Pepsi Sound Drop.

Lukas Forchhammer Quotes