PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.

Social media buzz can lead to huge successes when people spread the word about something they love and want to share. But authors creating their own buzz? Making their own noise? It's hard to make a lot of noise on our own about our own work. Except, sadly, negative noise.

With so many millions of titles available, the books that will get talked about are the books that make readers talk about them.

M. J. Rose Quotes