I've been impressed, obviously, with what Israel has done over the years, as it related to technology, agriculture, research in general.

I think that in a weird way, as technology gets more sophisticated, people have become less aware of it. It's become part of our day to day life. We're seeing large-scale projection mapping, like on buildings. There's video everywhere. It's much less noticeable that we're actually looking at technology.

Technology is now available that means you don't need to use fur. The alternatives are luxurious. There is just no need.

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