I'm really focused on looking at where the industry is headed and how the world is evolving. Toys really need to adapt to this new era.

Generation Alpha has very different expectations for the entire world. Everything that's going to happen in their lives needs to be visual, on demand, adaptive, in demand, and we have to find a way to embed that into our toy experiences.

Inspiring children through play and creativity is crucial to early development, and no company has done more in that space over many generations than Mattel.

Margo Georgiadis Quotes