The biggest sources of opportunity are collaboration and partnership. And today, with digital communication, there is more of that everywhere. We need to expose ourselves to that as a matter of doing business.

Let's start with the athlete, Nike's original and most important collaborator. To us, everything starts with the insight. That's why we work with the deepest roster of athletes, to gain the most profound understanding of what's needed to perform.

I'm not a micromanager. I don't believe in that.

Mark Parker Quotes