The art of it is, the more we can bring complex game mechanics to a mass market, the more engaging the games will be. But at the same time, we have to simplify everything: the mass market has a lower attention span; they're not seeking that experience from the outset.

We're busy people; we need media that's multitask-able. I want games I can play while I'm watching television. 70% of Americans are on the Internet while they watch TV. We all multitask now, and we need media to reflect that.

It's okay to be misunderstood - as long as you're not misunderstood by your consumers.

Mark Pincus Quotes