Style and entertainment tastes change, but the core emotions of being a kid - which, not coincidentally, are the core foundations of any good story - are constant.

In Marvel Comics, the worst thing was always that your loved ones could be attacked, or you could be horribly beaten in a knock-down, drag-out fight, but in the Superman comics, you would be run out of town with people throwing rotten vegetables at you and waving a sign that said, 'Superman, Who Needs You?'

There's a reason Archie didn't go the way of Betty Boop or Davy Crockett or Woody Woodpecker, forgotten relics of a bygone era, and it's because when 'Archie' stories are at their best, anyone of any age can see a little bit of themselves in them.

Mark Waid Quotes