Years ago, I was asked to come up to do a store signing in Vermont. The short version is the two younger guys who own the store pick me up at the airport and start driving me around Vermont, showing me the sights and the textile mills and the restaurants, and the punchline is there's no store. There is no store!

What I've found over the years working on various projects is, you can have a clever book or clever tagline, but there has to be a story to go along with it that leads to something bigger. Something with a little more texture to it.

There are other ways to create tension and drama than to have somebody stabbed through the back with a sword.

Mark Waid Quotes