People that have integrity violations should be fired, not coached. How many integrity violations does it take to ruin the reputation of your company? Just one. You don't coach integrity violations. You fire them.

Coaching works best with high potential people who are willing to make a concerted effort to change, not as a religious conversion activity.

If somebody is going in the wrong direction, behavioral coaching just helps them get there faster. It doesn't turn the wrong direction into the right direction.

Marshall Goldsmith Quotes