I'd like to think my brand shares some of those characteristics we like to think of as classically American - a certain straightforwardness, honesty, a sense of humor, inclusiveness, practicality - all those great Yankee traits. And I don't mean the baseball team.

It's easy to get wrapped up in the season-to-season business, but to have real longevity in this field, you've got to always maintain your point of view and what makes your brand unique. Your business is always going to have ups and downs, but there needs to be a certain consistency.

You can have a real ongoing dialogue through social media that wasn't possible before.

Michael Bastian Quotes