Empirical and observational data along with a healthy dash of intuition often have to be combined as business owners begin to look outward, not inward, at what solutions they can provide to their customers.

Unlike what most people think, entrepreneurs are not special people who know how to do special things that others don't. Entrepreneurs can be made, because we're all born with the potential - that special human quality - to create.

As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works - not just that the product works.

Michael Gerber Quotes