People are paying a premium to see movies in 3-D, and that's a very big deal. It's never been done before that someone says you have to pay more to see 'Spider-Man' than a romantic comedy.— Michael Lynton
People are paying a premium to see movies in 3-D, and that's a very big deal. It's never been done before that someone says you have to pay more to see 'Spider-Man' than a romantic comedy.