McDonald's is in a unique position. They can decide they don't want meat with hormones in it, and that will be the end of hormones in meat. I actually think exerting pressure on McDonald's is probably just as important as on the Department of Agriculture.

To the extent we push meat a little bit to the side and move vegetables to the center of our diet, we're also going to be a lot healthier.

Agriculture changes the landscape more than anything else we do. It alters the composition of species. We don't realize it when we sit down to eat, but that is our most profound engagement with the rest of nature.

Michael Pollan Quotes