Thanks to 'It,' you're going to see the studios take a lot more chances on a very specific vision. An R-rated horror film about children being eaten by a monster that lives in a sewer is not normally something that a studio would throw their weight behind. But we've seen the success of it, which props everyone up.

Audiences have grown to equate being startled with being scared, and will complain that a movie 'isn't scary enough' if it doesn't have enough jump scares... so that means that a lot of studios will insist on shoving jump scares into a movie, regardless of character or story structure, thinking it 'makes it scarier.'

When horror is about something - capital-A about - that's when it's really landing.

Mike Flanagan Quotes