Facebook is about seeing what your friend is doing. Twitter, you follow different people. Flipboard is about passions and interests and topics, and so it's the same social web that all of these products are letting you look at, but Flipboard is coming at it from a more topical point of view.

My parents were entrepreneurs. They ran a small ad agency in upstate New York.

You don't feel like you have to interact with a whole bunch of people when you get on Flipboard. It's not a source of social anxiety.

Mike McCue Quotes