Kind of like Google crawls the Web, we crawl the social networks. Where Google analyzes links and Web pages, we look at the same thing with people. So we can tell, for example, who you interact with more frequently. Or if it's not frequency, maybe it's consistency.

As an entrepreneur, in many ways it's like looking into the crystal ball for what my company will hopefully go through as it starts to think about bigger challenges - scaling internationally, getting ready to go public, and all those different things.

Let's say you go to a friend's wedding, or Thanksgiving, or Halloween. It'd be great the next day to see what went on with your friends' Thanksgiving weekend, or all the costumes they wore on Halloween, and be able to look back and see what they wore the year before, and the year before that.

Mike McCue Quotes