I do believe that our ability to jam the Trump brand is somewhat limited. I think we can chip away at it, but ultimately, the way to undermine the Trump brand is a better product in the political marketplace, if you'll forgive the capitalist metaphor.

The electoral strategy for 2016 was, 'Vote for me; I'm not Trump,' and, 'Trump is dangerous, so get out and vote.'

The reason why nothing sticks to Trump - or very little sticks to Trump - is that he created this brand idea that has to do with being the guy who gets away from it.

Naomi Klein Quotes