I think there's a couple of things going on. One is that Trump's relationship with his base is not the traditional relationship of a politician and the people who elected him, and the constituency, which is a relationship of some accountability, right? The idea is that the politicians are working for the people. They're public servants.

As I explored Trump's inextricable relationship with his commercial brand, and its implications for the future of politics, I began to see why so many of the attacks on him have failed to stick - and how we can identify ways of resisting him that will be more effective.

I don't think you can understand Trump's relationship to his voters and how he gets away with what he gets away with, without understanding the pact between a lifestyle brand and its consumer base and how that really transformed the global economy in the 1990s.

Relationship Quotes