This phrase, 'culture jamming,' was very much in vogue in the 1990s when these superbrands sort of emerged and started kind of projecting their names onto ever more surfaces.

You've got the Trump water and Trump Steaks and Trump's very so-called dodgy university. And so many of the towers, the Trump towers around the world, the Trump resorts around the world, those are not owned by the Trump Organization.

He was about building up the Trump name and then selling it and leasing it in as many different ways as possible.

Naomi Klein Quotes