Regardless of what you plan to use it for, the goal should always be to raise money right before you need it. You don't want to get into a situation where you need cash and you're unable to raise it - or you're unable to raise it on favorable terms. As with any negotiation, you want to raise from a position of strength.

During times of plenty - when venture funding is abundant and startups multiply like rabbits - every business looks like a winner.

For better or worse, cash is the oxygen of your business, and you can't last long in any environment without it.

Neil Blumenthal Quotes