At Warby Parker, we ask ourselves a number of questions when deciding whether or not to partner up with a designer, or a nonprofit or brand. Is the potential collaboration new? Is it unexpected? Will it result in something worth talking about over dinner? Will it do good? Will it introduce us to a new audience?

For any collaboration to work, each partner must have a strong sense of identity. If one overpowers the other, it's like mixing lemonade with water - you wind up diluting the brew.

A good collaboration pushes the boundaries of both partners.

Neil Blumenthal Quotes