There are very fundamental reasons we live our lives in social networks, and if we really understood the role they're playing in our society, we would take better care of social networks and find ways to take advantage of their power to improve our society.

We and others have done a bunch of work to show that if your real friends online say or do something, it affects you. But if your acquaintances online say or do something, it does not. People on average have about 106 Facebook friends, but only 5 or 6 real friends.

People have just assumed that... if we call our Facebook acquaintances our friends, we must be influenced by them, too. But we're not.

Nicholas A. Christakis Quotes