I grew up in a home where I was literally told from a young age, 'No daughter of mine will ever wash a man's socks,' and I am pleased to say I never have. It was made clear that whatever I wanted to do I should aspire to, regardless of my gender.

If somebody tweets 'I like Coca-Cola,' does that mean that they're actually going to buy Coca-Cola? One can? Two cans? Three cans? If they retweet someone else's Tweet, does that mean they're going to buy it?

I was really interested to see whether we could make predictions or forecasts by listening in on what people were saying on social media.

Noreena Hertz Quotes