The early entrants into the world of A.R., as with its cousin virtual reality, were disappointing: the phones were too weak, the networks were too slow, and the applications were too nerdy. But now the technological pieces are in place, and a whole generation - much of which is on Snapchat - has come to consider the camera almost a third arm.

Our ubiquitous mobile access has made time and location important data points in how businesses can now be built and managed.

Just as two people can have similar personalities, two companies can have a remarkably similar approach to business.

Om Malik Quotes