If you're texting a friend about dinner, Google will give you restaurant reviews and directions automatically.

The battle between Google and Apple has shifted from devices, operating systems, and apps to a new, amorphous idea called 'contextual computing.' We have become data-spewing factories, and the only way to make sense of it all is through context.

Apple continues to make ever-thinner devices with a superlative build and a luxurious feel. What the company has achieved beneath the surface is worth even more praise.

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