Some media companies that rely on advertising revenue are tying journalist compensation to the traffic their story generates. It doesn't work because it de-prioritizes writing.

There is better than a good chance that while relaxing on a beach somewhere or sipping a martini in your favorite lounge, you have heard music that makes raise your eyebrow and ask, 'What kind of music is that?'

Writing works when publications are writing and serving the best interest of their users; numbers are good yardstick but not a way to compensate a person.

Om Malik Quotes