Donald Trump's mini-me, Boris Johnson, is in the ascendant: the Tory crown is his to lose. But his colleagues know he's an incompetent, a man who cares only for himself, who was fired twice - by a newspaper editor and a party leader - over allegations of dishonesty.

But surely no company is going to launch an advertising campaign if it thinks it will lose money; therefore, by definition, any social justice-orientated marketing is driven primarily by money, not advancing the cause of human progress.

Brands are increasingly flirting with the realm of politics.

Owen Jones Quotes