I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertising, first on the social space, then we do on physical advertising.

I have 1.4 million followers on Twitter. I get very interesting, sometimes very diverse input from my followers. So it's sort of like this water cooler, digital water cooler, if you want to think about it, where you go and you listen to conversations that are happening that perhaps will shape your thinking.

If you think about Cisco's offerings like TelePresence, where it's an immersive way to communicate for businesses to connect and have conversations in a real-time immersive mode, how that will change health care, how that'll change retail business, how that'll change actually travel. There's lots of changes that we will see going forward.

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