Finally I'd found this way where I didn't need a record label; I didn't need to wait for some phone call to tell me, 'Go and do it'. It's like, I'm going to get up with a bag of CDs and an amp and my guitar and make it happen for myself. That was such a liberating feeling, and I think it was the start of everything.

I think I just look extremely normal, like just a sort of fairly trendy bearded bloke. Whereas Ed, you'd know it's Ed Sheeran from space, you know; you can see him from anywhere.

I can headline a festival and then literally, 10 minutes later, be walking around, and nobody notices.

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