My intention when I created Labs was that the people that used our products would be empowered to explore a fearless, daring attitude towards makeup - that's why we always write 'Use Without Caution' on everything we make.

What sets Labs apart from other brands is the emphasis on the user experience within the products themselves by embracing the technologies that are changing the face of the beauty and the marketplace of the industry. Simply, the Lab is where unadulterated experimentation meets raw glamour: a rule-breaking playground for makeup enthusiasts.

I've always believed that the most extraordinary results occur only when one feels unbound by any notion of constraint or limitation.

Pat McGrath Quotes