The audience wants something that entertains them, and whether that entertainment is in the form of a physical match or in the form of a skit or video or promo, it's our job to deliver it to them, to the point where the audience becomes the biggest champion of our brand. And if we can't match that, then we're falling short.

I think ECW itself was a gimmick. I think getting the audience to chant ECW was really something. I don't care if you draw 70,000 people in a dome for Wrestlemania - nobody chants WWE.

I've never walked through the curtain with someone I wasn't trying to audition as a WrestleMania main-eventer, and I never want to.

Paul Heyman Quotes