The commitment to put an end to illegal deforestation and develop sustainable alternatives for commodities like palm oil and soy, for example, is an inspiring illustration of what can be achieved when governments and industry partners come together determined to bring about transformational market-wide changes.

Practically, systemic thinking can be used to identify problems, analyze their boundaries, design strategies and policy interventions, forecast and measure their expected impacts, implement them, and monitor and evaluate their successes and failures.

System-wide changes rely on a critical mass of interested parties, all willing to enter into deep partnerships and collaborations, founded on new levels of trust and a commitment to action, not debate.

Paul Polman Quotes