Culture used to be viewed as the 'touchy-feely' side of business, but that's no longer the case. If you don't have a defined culture behind you, then you aren't going to be effective at executing your strategy.

A lot of companies have nice-sounding cultural values like integrity, respect, and excellence, but if those values don't map to specific behaviors, then they quickly get lost. Instead, we see what's called a 'halo effect' where leaders tend to overvalue certain attributes and undervalue others.

When a culture is broken, the cracks show - morale is weakened, but so is profit and performance. That's why culture has to be at the core of any business transformation.

Peggy Johnson Quotes