We are very far from our potential, but you aren't going to see 500 stores; that wouldn't be consistent with the exclusivity of our brand. You also aren't going to see a Loro Piana perfume, glasses, or watches, because we are concentrating on our core business.

My father passed me the concept that vicuna was something very special, very expensive. So it was a question of pride. I didn't want anybody else in the world to be touching vicuna before us.

We check everything to make sure it is pure and of the highest quality. There is good wine and bad wine; we buy only the good wine.

Pier Luigi Loro Piana Quotes