The Loro Piana man is a very active one: he works hard, and when he has time off, being close to nature is important to him.

Sailing is in the same vein as horse riding. There's a beauty to it; it's an elegant sport. You have to employ your intelligence. It's technical, but you also have to take into account the natural elements - the wind, the water, the weather.

Luxury is research in quality. It's quality with no compromise. What does that mean? That you don't think about how much something will cost to be able to achieve the very, very best.

Pier Luigi Loro Piana Quotes