When you talk about being exceptional, you do two things: You clearly answer the question 'Who are you?' which is your purpose. And you answer the second question, 'Where are you going?' which is your aspiration and how you're going to get there.

Our goal is not to be the biggest. Our goal is to be the best. That is why the aspiration that I have picked is to be the undisputed leader in professional services, and I'm starting with intangible metrics.

I want to be a purpose-driven, purpose-led organization, and I want the organization to achieve this aspiration of being the undisputed leader in professional services.

Punit Renjen Quotes