When you are shooting over a period of six months, you tend to forget how dark or bright it was. And when you are using different technologies, having a look book helps during the final grading of the film. So you can design what the film is going to look like even before the colouring process begins.

You have to keep the audience glued by hook or crook.

We have to create images that remain in people's memory because a film is judged by what they have already seen. You are trying to create an image that is unique and you have to employ all the resources available to you.

Rajiv Menon Quotes