In general, in more collectivist cultures, we see that in group settings, people dampen their emotions but are very expressive when they are at home alone. In more individualistic cultures, such as North America and Europe, it's the opposite - people are more expressive in group settings than when they are by themselves.

I am often asked what the future holds for Emotion AI, and my answer is simple: it will be ubiquitous, engrained in the technologies we use every day, running in the background, making our tech interactions more personalized, relevant, authentic and interactive.

Now with our Software Developer Kit (SDK), any developer can embed Emotion AI into the apps, games, devices, and digital experiences they are building, so that these can sense human emotion and adapt. This approach is rapidly driving more ubiquitous use of Emotion AI across a number of different industries.

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