Most often I am only interested in an idea if it's going to get hundreds of millions of users. That's the scale that I am always trying to play to.

Zynga is about fun. Fun is important. Fun is good. And to have the ability to do something fun for 10 or 15 minutes that's right at your fingertips and involves your friends, well, that's better than television in terms of social connectivity.

The reason the social-networking phenomenon is something that I invested in early and massively - I led the Series A financing for Friendster; I founded a company called Socialnet in 1997; I founded LinkedIn; and I was part of the first round of financing in Facebook - it sounds trivial, but people matter.

Reid Hoffman Quotes