But now sustainability is such a political category that it's getting more and more difficult to think about it in a serious way. Sustainability has become an ornament.

Prada is extremely directed in terms of communicating what they like and what they don't like. That is actually extremely pleasant because it clarifies very easily what you can do and what you need to do.

Designs are increasingly winning competitions because they are literally green, and because somewhere they feature a small windmill.

Rem Koolhaas Quotes