We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.

Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content.

Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your values every day.

Richard Edelman Quotes