Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content.

We have been pushing forward on a new way of storytelling we call 'collaborative journalism' on behalf of a number of our clients.

We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons on business, along with technical and academic experts.

Richard Edelman Quotes