The 'truthiness' of Trump's so-called facts, the questions he posed on President Obama's nationality or jobs destroyed by free trade, has the same effect as dueling scientists on issues such as obesity or climate change.

We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit views of the core community of brand supporters.

We have to improve our ability to deliver tangible results, namely sales, not simply awareness or change of attitude among opinion formers.

Richard Edelman Quotes