Money is flowing out of traditional advertising into experiential, social, and sports.

It's not just the kid who's spent every penny from his job to upgrade his car to tell the world he cares about sports cars, it's also the person driving around in a fuel-conscious hybrid electric car, because it's more a message to the world than an effective means of saving fuel, to be quite honest.

If I could have married my wife and been a sports writer for the past 30 years, I wouldn't be sitting here - but I don't think I'd be sitting someplace where I was sorry to be sitting.

Sports Quotes