Most of us think that we are 'better than average' in most things. We are also 'miscalibrated,' meaning that our sense of the probability of events doesn't line up with reality. When we say we are sure about a certain fact, for example, we may well be right only half the time.

One reason for high health care costs is that patients fail to follow their treatment regimen.

It makes sense for social scientists to become more involved in policy because many of society's most challenging problems are, in essence, behavioral.

Richard Thaler Quotes