We started our company out of a need to survive, but we've built it based on a mission not only to help others survive but to prosper. Because of that, our purpose - to empower people to live more beautiful lives - compels us to keep community at our core.

This natural-hair movement has opened up the door for us to do so many things, for us to have conversations that we weren't able to have. We need this in our communities.

We were presented with limited opportunities to get distribution when we went to retail, so we made the hard decision to build the brand and win the community first.

Richelieu Dennis Quotes