The marketing costs are insane now. So even if you've got a picture like 'Flipped' which cost under $14 million, or $13.5 million, you're still going to spend on an national basis, if you release with a good national release, you're still going to spend, you know, $30-$40 million.

I love the idea of making movies that kids and adults can go to together and both get something out of it, and not just, 'Oh, I've got to take my kid to the movie because they want to see the next, you know, 'Hannah Montana' movie or whatever.'

When I read 'Stand By Me,' it was like, 'This is a look back at the same time period when I was growing up, and it was about kids, but it really felt like what it was like to have those powerful feelings of friendship at age 12.' That's what got to me.

Rob Reiner Quotes