In 1800, in the first interparty contest, the Federalists warned that presidential candidate Thomas Jefferson, because of his sympathy expressed at the outset of the French Revolution, was 'the son of a half-breed Indian squaw' who would put opponents under the guillotine.

Despite all the public hand-wringing about negative advertising, political veterans will tell you that it persists because, more often than not, it works. But tearing down the other guy has another attraction: It can be a substitute for building much of a case for what the mudslinger will do once in office.

Political vitriol is a familiar enough characteristic of American history.

Robert Dallek Quotes