I think theatre must be an event, an experience, not compete with cinema. When people are able to download stories on Netflix, you need to give them a good reason to jump into the car and drive two hours. It has to be something you can only see in the theatre, and it has to be worth it.

Theatre's still expensive compared to downloading on Netflix; that has to be addressed. It doesn't mean it has to be over-subsidised by the state, but it's something we're trying to figure out.

We should never overestimate an audience's culture, but we should never underestimate their intelligence.

Robert Lepage Quotes