What happens is that the people who are leaders in any field are copied. I mean, there's a reason why every wine newsletter tends to look like mine. They see someone who's been successful, so they sort of copy these same ideas.

Trevisan is one of the few Paso Robles producers to recognize the potential of the region's old-vine Zinfandel, which he blends with Syrah and Mourvedre and labels with fanciful names such as Problem Child, the Outsider and Cherry Red.

Back in 1990, there were fewer than 20 wineries in and around Paso Robles, a farming community midway between San Francisco and Los Angeles. Most of the wines produced there were rustic, highly tannic and alcoholic, with little charm or finesse.

Robert M. Parker, Jr. Quotes